A Collection with Character: divan.ru Release the Next Chapter of Their Collaboration with Dima Loginoff

Interior brand divan.ru and internationally acclaimed product designer Dima Loginoff continue to create furniture that goes beyond stereotypes, making difference the rule rather than the exception.

Difference as a Rule is the slogan of the new furniture and textile collection by divan.ru and Dima Loginoff. The models previously created in co-authorship with the designer have received international recognition, including awards from the IDA, A’Design Award, and the biennial competition Designed and Made in Russia. Today, these pieces can be found not only in private interiors, but also in public spaces and on the covers of leading design magazines.

The divan.ru × Dima Loginoff collection is made for those who choose boldness — not conventional furniture sets, but pieces with distinctly different personalities, varying in materials, colours, textures, and forms. Each object is a protagonist in its own right, yet each is designed to exist in harmony and symbiosis with the others.

The collection includes a 360° swivel armchair, shelving units, coffee tables, tempered-glass side tables, and rugs with calm, restrained graphics. The pieces can be combined in numerous ways to style a space. Upholstery options are extensive: velvety velour, monochrome plush fur, coloured bouclé, and even a fabric with a 3D effect that allows the armchair to adapt to different interiors. A thoughtfully curated colour palette further enhances versatility, featuring wine, deep blue, olive, noble chocolate, graphite, as well as warm nude and terracotta tones.

In an era dominated by trend dependency, where many strive to conform to imposed fashion standards, divan.ru × Dima Loginoff create honest, independent furniture that stands apart. Here, the designer does not remain behind the scenes — he becomes a storyteller, turning each object into a personal manifesto:

“It wasn’t easy to create a collection that would be so diverse within itself while maintaining harmony and compatibility. The process was complex, but fascinating. This story is also about continuity — the sofa from the first chapter of the collaboration pairs perfectly with the new pieces.” - says Dima.